Pack & Gift 2011: from promotion to customer loyalty
Over the years, the concept of the Pack & Gift exhibition (8 & 9 June in Paris - Hall 5.2 - Porte de Versailles), dedicated to promotional packaging and special-event offers, has proven to be a solution suited to the marketing strategies of manufacturers, irrespective of the positioning of their ranges or industry sectors.
For its 4th staging, this trade fair reaches a new stage in its development with the inauguration of a "CRM Village".
Pack & Gift found an audience right from its very 1st staging as it is the only trade fair bringing together specialists from the promotional packaging and gift industries. Irrespective of the positioning of their product ranges, manufacturers are required to design promotional series at strategic consumption periods in order to boost their sales and create a bond with consumers.
Because Pack & Gift visitors are looking for new tools to create impactful in-store operations, but also to maintain out-of-store customer relations, the "CRM Village" of Pack & Gift 2011 will offer them a complete range of services to improve their relationship marketing: getting to know your customers better is essential to adapt and customise products and services and thus reinforce relations with them and gain their loyalty.
In this area, manufacturers will find software publishers, firms specialising in digital promotion on the web and on mobiles, couponing specialists, merchandising specialists, loyalty card publishers, marking systems, etc.
Go to Pack & Gift 2011 website
