Fruit logistica 2011: more trade visitors and billion-euro deals

Fruit Logistica 2011 has underlined its role as the world's leading trade fair for the fresh produce industry. Attended by all key industry decision-makers, the event generated business transactions worth billions and attracted a record number of exhibitors and visitors. More than 56,000 trade visitors (2010: 54,000, +4%) from 132 countries attended the event.

Exhibitors and trade visitors praised the excellent contacts to wholesalers and retailers, fruit and vegetable growers, importers and exporters. Although business deals were not the primary focus of their trade fair presence, exhibitors concluded contracts and business agreements worth several billion euros.

Setting a new record, 2,452 exhibitors from 84 countries (2010: 2,314 / 71) presented the full spectrum of the logistics services required to ensure a year-round supply of top-quality fresh fruit and vegetables to consumers all over the world. Some 90% of the exhibitors in Berlin came from outside Germany.

Freshconex 2011, Europe’s unique trade fair for the fresh produce convenience sector, was staged this year for the fourth time in conjunction with Fruit Logistica where almost 100 exhibitors from 18 countries showcased their products and services.

The next Fruit Logistica will take place from 8 to 10 February 2012.

For further information visit Fruit logistica 2011 website