Upakovka/Upak Italia + Interplastica = 20,000 trade visitors

With approximately 143 million consumers, Russia is one of the most important foreign markets for consumer goods in the world, in particular for food and beverages. At the same time, living and eating habits are changing, with convenience products enjoying great popularity. Their growing popularity and availability is accompanied by a growing number of super- and hypermarkets.

These developments have given a new stimulus to the Russian packaging industry and there is great interest in innovative technologies and materials for producing packaging. Following a slump in demand due to the impact of the global financial and economic crisis in 2009 and early 2010 the market is now picking up and gaining momentum again, as reported in unison by the exhibitors at Upakovka/Upak Italia 2011, the international trade fair for packaging machinery, packaging production and packaging material.

Russia's leading trade fair took place from 25 - 28 January, in parallel to Interplastica 2011, the international trade fair for the plastics and rubber industry, as has now become established tradition.

Together, they attracted some 20,000 trade visitors from Russia and the neighbouring countries to the Krasnya Presnya Expocenter in Moscow, where 890 exhibitors presented their products and services, covering a total area of over 17,000 square metres.

The trade visitors were visily impressed by the range of international goods and services on offer at Upakovka/Upak Italia, which was attended by exhibitors from 18 different countries. This was the 19th time that the fair, organised by Messe Düsseldorf and its Russian subsidiary OOO Messe Düsseldorf Moscow, in cooperation with the Italian event coordinator Centrexpo S.p.A., was held in Moscow.

The next Upakovka/Upak Italia will take place in Moscow in early 2012, once again in parallel to Interplastica.