ProSweets Cologne, the only supplier fair exclusively for the sweets and snacks industry, is being staged in Cologne from 28 to 31 January 2024. Over 250 exhibitors from over 25 countries will bring the entire know-how of the international supplier industry for sweets and snacks together in Hall 10.1 in January.
ProSweets is once again being co-staged with the leading global trade fair, ISM, which will ensure many profitable synergies between the two fairs.
Many innovations await the visitors, such as an interactive event programme in the exhibition sections "Packaging & Packaging Materials" and "Raw Materials & Ingredients": The new event experience will be heightened by the use of the senses feeling, smelling and tasting.
In the course of the sustainability debate, the "Sustainable Packaging Special Show" will focus on the origin and procurement of products and their raw materials.
The special "InGREENients" exhibition zone will present sustainable snack innovations from all over the globe that are made using unusual ingredients. Here, with a view to future cooperations, the exhibitors and visitors can engage in a direct exchange with selected start-ups, who will present their products within the collaboration section.
Together and in close coordination with ISM, the leading global trade fair for sweets and snacks, promising synergy effects are arising in 2024 for both trade fairs: For example, the exhibitors of ISM, who are already on-site, can take part in coordinated Guided Tours across all segments of ProSweets. The emphasis here is above all on sustainable packaging concepts. Furthermore, ISM exhibitors can invite their employees, who are particularly responsible for the visitor groups relevant for ProSweets, i.e. from the production and development areas, to visit the trade fair.
The programme on the Expert Stage encompasses exciting trend lectures and further industry-specific focuses. The ProSweets Cologne Party on Monday evening, which invites everyone to round the trade fair day off nicely while enjoying live music, snacks and a cool beer, is also back. ProSweets Cologne and ISM competently cover the entire value chain for sweets and snacks with the interlinked content of both trade fairs and turn Koelnmesse into the international hub of the entire industry with their unique offer.